MUMBAI – Sunrights, a New York City-based entertainment rights manager company, today announced that Beyblade Burst, its new animated series, has been premiered on Nickelodeon Germany. It will air Saturdays. The German market is showing great interest in licensed Beyblade Products products. They are now being sold at retail and quickly selling out.
Sunrights is supported in Japan by Asatsu DK and Mitsubishi Corp. Sunrights manages the global development of intellectual property including Beyblade Burst.
Sunrights MD Kaz Soeda said, “Germany is a priority market for any program expanding its reach in Europe. The association with Nickelodeon and the incredible retail support we’ve seen to date ensure Beyblade Burst of a spectacular premiere and opens the door for more licensing and merchandising opportunities for the brand in German speaking markets.”
The licensing program for German-speaking countries is managed by the German brand management and media company m4e AG in collaboration with Studio 100 Media, which acquired m4e earlier in the year.
The animated series Beyblade Burst, created by OLM and produced by d-rights, introduces viewers Valt Aoi. Valt is obsessed with Beyblade, the spin top that has fuelled competitions from schoolyards all over the world for almost a decade.
Valt’s best friend since childhood, Shu Kurenai, is hailed as a Beyblade prodigy and has already been named as one of the National Beyblade Tournament’s Supreme Four. Inspired by Shu’s accomplishments, Valt sets his sights on reaching this year’s national tournament. But to get to the big leagues, he must first emerge victorious from the district tournament – no easy feat, given the tough opponents standing in his way.
Valt is determined win and will make it to the championship where he will battle Shu to advance to the national tourney. Valt’s circle grows as he battles. friendsHe reaches new heights. He began to dream of becoming the best Blader on the planet, even though he didn’t know it.
Welcome to Beyblade Burst! This is the story about a group dedicated Bladers who take their dreams to the top on an unforgettable journey.
Hasbro’s Beyblade Burst product range features a dynamic design “burst”The component adds excitement to the battling play. You can take your physical play to the next level by scanning your Beyblade Burst Tops into the Beyblade Burst App. It is available in the App Store or Google Play. This app allows you to customize and battle digitally with your collection. friendsYou can also use Wi-Fi at your home.