When it comes to Christmas shopping it pays to start early.

You can spread the cost and most retailers have sales that run for months before the big day.

If you don’t know when the offers are available, it can be easy for you to miss out on the best deals.

We’ve taken a look at the dates and expected dates for this year’s offers with the help from Baby Deals UK (and MoneySavingCentral), who have shared the dates.


The Big Toy Rollback has already started and there are some big savings to be made on brands including Lego, LOL Surprise, Little Tikes, Barbie, Paw Patrol, Fisher Price and more.

Check out the deals online, or visit your local shop.


The popular half price sale usually goes live online and in-store around the third week of October – with this year’s predicted date Thursday, October 21.

It typically offers Black Friday deals starting a few days ahead of Black Friday. That would mean that there are offers starting from November 23. Baby Deals UK believes it could start as early as November 9.

Voucher code events also run online and in-store, offering £10 off every £50 spent, and the next voucher code event is expected to start on Tuesday, September 21.

Keep checking the website for any updates.


The retailer is expected to repeat last year’s half price toy sale, with the start date expected to be Monday, October 11.

There will likely be another sale in November.


The Sainsbury’s up to half price toy sale is always a popular one and this year it’s expected from around October 13 to 20.

Keep an eye on the website for more information.


There are expected to be a number of toy offers from Argos this year, starting earlier than usual, from the end of October.


The retailer holds one special toy event in time for Christmas as part of its Specialbuy deals.

These are expected to be available online and in stores beginning October 24.


There are various toy sales at Tesco throughout the year – usually a main one late March/early April and then again early in October, with an ‘occasional December sale thrown in to get rid of stock if needed’ says MoneySavingCentral.

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