It is always a good idea to get started on Christmas shopping early.

You can spread the cost. However, most retailers have sales on – sometimes even months before the big event.

If you don’t know when to look for them, it is easy to miss out on the best deals.

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We’ve been looking at the dates for this year’s offers with the help of Baby Deals UK (and MoneySavingCentral), which shared information about the dates.

According the MEN, here’s when you can expect toy sales leading up to Christmas:


The Big Toy Rollback is already underway and there are huge savings on brands such as Lego, LOL Surprise and Little Tikes.

You can view the deals online or go to your local store.


Smyths’ popular half price sale usually goes live online and in-store around the third week of October – with this year’s predicted date Thursday, October 21.

It often has Black Friday deals starting a few days prior to the main event. This would mean that offers will be available from November 23. Baby Deals UK suggests it could start as early as November 9.

Voucher code events also run online and in-store, offering £10 off every £50 spent, and the next voucher code event is expected to start on Tuesday, September 21.

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Check out the website for any updates.


The retailer is expected again to offer half-off toys last year. The sale will begin Monday, October 11.

There will likely be another sale in November.

Keep an eye on this website.


Sainsbury’s sale of up to half-price toys is always a hit and is expected to run from October 13 to 20.

Keep an eye on this website.


Argos is expected to offer a variety of toys this year, starting at the end of October, rather than usual.


As part of its Specialbuy Deals, the retailer hosts a Christmas-themed toy event.

The sale dates are predicted to be online starting October 24, and in stores starting October 28.


Tesco offers a variety toys sales throughout the year. There is usually a main one in March/early April and another one in October. “occasional December sale thrown in to get rid of stock if needed” According to Money Saving Central, it is.

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