By Frank Pallotta, CNN Business
Disney+ has found success with a series about the adventures of one bounty hunter in a galaxy far, far away. Why not two?
“The Book of Boba Fett,” a new Star Wars series starring the franchise’s infamous bounty hunter, will premiere exclusively on the service on December 29, Disney announced on Wednesday.
Fans first got a glimpse of the new show via a brief preview at the end of season two of “The Mandalorian” — the hit series on Disny++ about a different bounty hunter who travels around with Grogu, or as you likely know him, “Baby Yoda.”
“The Mandalorian” is arguably the flagship series on Disney+. It was launched alongside the service in 2019, and has been a major driver in its gaining 116million subscribers in less than two year.
Disney is hoping “Book of Boba Fett” will retain existing subscribers and attract new ones by leveraging one of the most recognizable figures in the Star Wars universe. Given that viewers signed up for a show about a completely unknown character in “The Mandalorian,” they are likely to do the same for Fett.
it’s also a way for Disney to expand on its Star Wars investment. The company has already released multiple films from Lucasfilm — a company they paid $4 billion for in 2012 — that have notched billions at the box office in return.
Disney’s is focusing on enriching its catalog as it competes with Netflix and a slew of other streaming rivals. Plus, the holiday season is a perfect opportunity to sell Boba Fett action figurines and other Star Wars merchandise.
Disney bills “The Book of Boba Fett” as a “thrilling Star Wars adventure” that “finds legendary bounty hunter Boba Fett and mercenary Fennec Shand navigating the Galaxy’s underworld.” In the series, the two return to Tatooine — Luke Skywalker’s home planet — to take over the crime syndicate once led by Jabba the Hutt, Disney said on Wednesday.
“Book of Boba Fett” Disney+ is only scratching the surface of Star Wars.
The company has also released shows from the famous and lucrative galacitic brand, and announced last summer that it has many more.
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