DUBLIN–(BUSINESS WIRE)–The “Global Toys & Games Market (by Product Type, Age Group, Retail Channel & Region): Insights & Forecast with Potential Impact of COVID-19 (2022-2026)”Report has been added ResearchAndMarkets.com’s offering.

The global toys and games market will reach US$141.16 trillion by 2026. It is expected to grow at a CAGR 5.40% over the 2022-2026 period.

Toys and games have seen a rise in demand due to rising children’s populations, increasing disposable income, rising obesity rates, and the proliferation of toy subscription services. There has also been an increase in the commercialization and distribution of cartoon and movie characters.

The market’s growth would be impeded by the rapid penetration of smartphones and tablets, the availability of counterfeit products, seasonal demand, and short shelf life of merchandise and collectibles. A few of the most notable trends include a thriving online business, increasing use of social networking, surging millennial spending and integration of technology.

The global toys & games market is segmented based on product type, age groups and retail channel. The market can be divided by product type into dolls & actions tables, games and puzzles as well as infant & preschool toys and outdoor & sport toys.

The global market can be divided into three groups based on the mode of operation: 0-8 years; 9-15 years; and 15 years and above. Toys and games can be divided into non-store (i.e. internet retailing), specialty retailers and grocery retailers as well as mixed retailers.

North America is the fastest-growing regional market due to its high expendable incomes and growing awareness of the educational benefits and developmental benefits toys have, the growing adult population and their inclination to indoor board and/or card games, and the significant presence of major players within the region.

The market’s competitive landscape and the company profiles of the top players are shown.

  • The Lego Group
  • Bandai Namco Holdings Inc
  • Hasbro Inc
  • Mattel, Inc
  • Tomy Company, Ltd
  • Funko Inc

Key Topics:

1. Market Overview

1.1 Introduction

There are 1.2 different types of toys

1.3 The Benefits of Toys and Games

1.4 Technological Toys vs. Traditional Toys vs.

1.5 The Value Chain in the Toy Industry

Segmentation of the Toys & Games Market

2. COVID-19’s Impact

2.1 Industrial Production Drops

2.2 Increase in Toy Imports to the U.S.

2.3 Growth in Brand Values at Major Companies

3. Global Market Analysis

3.1 Global Toys & Games market by value

3.2 Global Toys & Games Forecast by Value

3.3 Global Toys & Games Industry by Product Type

3.3.1 Global Dolls & Action figures Market by Value

3.3.2 Global Dolls, Action Figures Market Forecast By Value

3.3.3 Global Games & Puzzles market by value

3.3.4 Global Games & Puzzles market forecast by value

3.3.5 Global Infant & preschool Toys & Games market by Value

3.3.6 Global Infant & Early Childhood Toys & Games market forecast by Value

3.3.7 Global Outdoor & Sports Toys and Games market by Value

3.3.8 Global Outdoor & Sports Toys and Games market forecast by value

3.3.9 Global Building Games and Toys Market by Value

Global Building Sets Toys & Games Market Forecast by Value

3.4 Global Toys & Games Market By Age Group

3.4.1 Global Toys & Games Age Group market by Value

3.4.2 Global Toys & Games Age Group Forecast by Value

3.5 Global Toys & Games Market By Retail Channel

3.5.1 Global Toys & Games Market by Value

3.5.2 Global Toys & Games Channel Market Forecast by Valu

3.6 Global Toys & Games Industry by Region

4. Regional Market

4.1 North America

4.1.1 North America Toys & Games Industry by Value

4.1.2 North America Toys & Games market forecast by Value

4.1.3 U.S. Toys, Games Market Forecast by Value

4.1.4 The U.S. Toys & Games market by product type

4.1.5 The U.S. Toys & Games Market, by Retail Channel

Asia Pacific 4.2

4.3 Europe

4.4 Latin America, Middle East and Africa

5. Market Dynamics

5.1 Growth Drivers

5.1.1 A significant increase in the kids population

5.1.2 Inflating Disposable Income Levels

5.1.3 Children are becoming more obese

5.1.4 Increased Proliferation of Toy Subscription Services

5.1.5 Growing Number of Children’s TV Channels & Programs

5.1.6 Growing Commercialization of Renowned Cartoon and Movie Characters

5.2 Key Trends & Developments

5.2.1 A thriving E-Commerce Industry

5.2.2 Social Media Usage Growing

5.2.3 Millennial Spending in Boom

5.2.4 Technology Integration

Innovative Toy Packaging Growing in Popularity

5.3 Challenges

5.3.1 Accelerating penetration of smartphones & tablets

5.3.2 Counterfeit Products Availability

5.3.3 Seasonal demand & short life of Merchandise/Collectibles

6. Competitive Landscape

6.1 Global Market

6.1.1 Comparison of Revenues of Key Players

6.1.2 Comparison of Market Capitalizations of Key Players

6.1.3 R&D Comparisons of Key Players

6.1.4 Global Toys & Games Market Share By Key Players

6.2 North America Market

6.2.1 North America Toys & Games market share by key players

6.3 China Market

6.3.1 China Toys & Games Market Share By Key Players

7. Profiles of Companies

7.1 Business Overview

7.2 Financial Overview

7.3 Business Strategies

  • Bandai Namco Holdings Inc.
  • Funko Inc.
  • Hasbro Inc.
  • Mattel, Inc.
  • The Lego Group
  • Tomy Company, Ltd.

For more information on this report, visit https://www.researchandmarkets.com/r/mz791x

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