So this year, we are celebrating the return of a “normal” Christmas period – and it is with that in mind that Hamleys has curated its gifting options.
The legendary Regent’s Street toy shop has revealed its annual top toys list, giving parents everywhere an indication of what will be the most covetable playthings during the holidays and taking the guesswork out of the shopping process.
The selection is centred on getting the whole family back together and most importantly, playing together.
Role-play and creativity take centre stage in the predictions where screen-based games have been pushed to one side in favour of the return of more social, educational and traditional toys designed to put the magic back into Christmas.
Victoria Kay, head of buying at Hamleys, explains, “We all had a tough time last Christmas, separated from family and friends, using Zoom or Teams, so the toys are inspired to get everybody back together.”
The curation ensures that there is something for all age groups with a nod to classic games so that even the adults can get involved. Kay adds: “We stock over 13,000 products, so we’ve made sure that there’s a nice breadth and something for everyone, whether preschool, or slightly older.”
With all the talk of shortages, Hamleys has taken great care to secure stock. “We know Christmas is coming”, she says. “So we start to build stock from March onwards to make sure that there is product in all of our stores”.
See Hamleys’ top ten toys for Christmas 2021 below.
Mattel – Barbie Dream House
The enduring appeal of Barbie shows no signs of wavering and it’s her Dream House that has caught the Hamleys’ buyers attention this year. It measures 3ft tall and 4ft wide and comes complete with three stories and eight rooms as well as lights and sound.
Playmobil 70571 City Action Police Special Operations Police Robot
Kickstart their Playmobil collection with a police robot that comes complete with a ‘gripping arm’, moveable legs and even an explosive device. This is designed to get their imagination flowing with their own storytelling.
Shifu Orboot (Earth): The Educational AR Globe
Travel may not have been so easy over the last year so this gift brings the wonders of the world to them. The 10” globe connects to an app where they can discover – through augmented reality – all about the culture, cuisine, sites, animals and more of the country of their choice.
Magic Mixies Cauldron
Bringing the wow-factor this Christmas, this cauldron toy will be sure to ignite awe as they channel their inner witch or wizard and create a magical potion that will result in their very own Mixie furry friend. It comes complete with ingredients and a magical wand where the toy appears in a flurry of mist.
L.O.L Surprise! Movie Magic Doll
The L.O.L Surprise! obsession continues and this year the cult label are launching movie star dolls where each comes with a set, cue card and unique scene as well as a whole host of accessories and ensembles. This is one to get them flexing their storytelling prowess.
Ralleyz Warrior 3 in 1 RC
Whether they play alone or compete against friends and family, these race cars promise hours of entertainment. Not your classic cars, they shoot water, bubbles and darts on command.
For something more cuddly this Christmas, there’s a range of plush toys that take on adorable forms. The Huggables are offered as an avocado, unicorn, watermelon and koala that are ideal for playing as well as a nap time.
Hamleys Dicii Snakes and Ladders
This is not the snakes and ladders that you may remember from your childhood. The traditional game has been taken up a few notches. Whip this board game out after Christmas lunch.