Brand celebrates launch with TikTok sensation of fashion doll brand Fashion Dolls

CHATHAM, N.J., Sept. 15, 2022/PRNewswire/ — Cry Babies are now available to a whole new audience as IMC Toys introduces Cry Babies BFFWith the help of TikTok sensation Triple Charm! IMC Toys is passionately committed to making dolls for all ages and stages of life. The brand’s newest addition takes Cry Babies lovers into the world fashion dolls!

IMC Toys will host an exclusive event to celebrate the new dolls. MiamiTriple Charm will host the event! The immersive 360-degree projections will transport guests to the campus featured in the animated series. A show featuring a BFF hologram and multiple dance numbers, as well as the debuting of a TikTok challenge, will be available to guests. 

“Triple Charm are the perfect partners to introduce BFF by Cry Babies to fans,”Says Michael PisorsHead of Marketing IMC Toys. “They’ve blown up on TikTok and the positive message they include in their performances aligns with the values that BFF by Cry Babies is looking to instill in young girls; particularly friendship.”

Guests will be introduced during the event to their BFFs. There are six dolls available for collection, each one a mature teen portrayal of the Cry Babies Magic Tears characters. Each doll comes with a dress. Fashionable outfit?, has Multiple points of articulationAndSix inches of silky, nylon hairFor endless styling and posing fun! There are seven more! Surprise accessoriesTo ensure each girl’s fashion game is top-notch, unbox the dolls. Each doll has a bright, inspiring look that will appeal to children, while parents will be delighted by the sweet and wholesome styling.

Cry Babies’ BFF retails for $19.99The collection is available at Walmart, and will also be available at Target and Amazon later this month.

A brand new animated content series supports the product launch and can be viewed on IMC Toys’ YouTube channel.Kitoons. Children can now see their favorite characters embark on new adventures and learn about friendship.

About IMC Toys

Since 1981, IMC Toys has developed an internationally renowned reputation for providing consumers with high-quality and attractively-designed toys at a competitive price point. IMC’s catalog features a variety of impressive brands, including Cry Babies Magic Tears or Cry Babies, which are the top-selling dolls in the US and Europe. VIP Pets was launched by IMC in Fall 2020. VIP Pets was a huge success and is poised for further growth.

Kitoons is the company’s own YouTube channel. It supports IMC Toy brands. Kitoons is available in 20+ languages and has attracted a global audience of 5+ billion viewers, 7.4+million subscribers, and 620M+ hours of watchtime. Each episode features beloved characters from Cry Babies Magic Tears and Bloopies, as well as VIP Pets. They go on adventures and learn about friendship and teamwork.


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