SEATTLE–(BUSINESS WIRE)–Amazon (NASDAQ:AMZN) today announced the next generation of Kindle—the lightest and smallest Kindle. The new Kindle starts at $99.99 and offers premium features at an affordable price. It has a 6-inch display with 300 ppi resolution, USB-C charging, a longer battery life of up six weeks, and storage for thousands of books. Amazon Kids+ provides unlimited access to thousands more kid-appropriate books for a one-year subscription. Kindle Kids also includes the same features. Pre-orders for Kindle Kids and Kindle Kids start today and will begin shipping in October 12. Learn more at http://www.amazon.com/kindle.

“With a high-resolution display that delivers three-times more pixels than our previous base Kindle, USB-C charging, 16GB of storage, and built-in adjustable front light, the new ultralight Kindle is the latest example of how we continue to bring premium features to our most affordable devices for even more customers to enjoy,”Kevin Keith, vice president at Amazon Devices and Services, said the following: “And since we launched Kindle Kids three years ago, kids have logged nearly 3 billion minutes reading on Kindle devices. The new Kindle Kids provides an even better reading experience to help kids become lifelong readers.”

All-New High-Resolution Display

The new 6-inch, glare-free, 300 ppi high resolution display for Kindle and Kindle Kids features three times more pixels for laser quality text and sharp images that look like paper. The adjustable front light and dark mode provide comfortable reading in any light, even bright sunlight. The device includes customer favorites such as X-Ray which provides details about people and places mentioned in a book. It also has a built-in Dictionary to quickly lookup any word. You can register your device with the Kindle app on iOS and Android in fewer steps, and you can jump into a book even quicker.

Compactest and lightest Kindle

Kindle and Kindle Kids are the lightest and most compact Kindle models available—carry them in your pocket and comfortably read one-handed for even longer. The device’s longer battery life of up to six weeks maximizes the time you can spend reading, and the USB-C port makes charging more effortless than ever. The all-new Kindle comes with 16GB of storage—twice the storage of the previous generation—enough to hold thousands of titles, so you can take your library with you.

More for Young Readers

Three years ago, the first Kindle Kids device launched. Kids have read over 3 billion minutes on their Kindle devices with no distractions like games, videos, or apps. Kindle Kids is the perfect reading companion for kids aged 7-13 years.

Amazon Kids+ is included with every Kindle Kids. Unlimited access to thousands of books, including timeless classics and newer, more popular titles, is provided for a year. The wide selection of content allows kids to discover and explore their favorite titles, which opens up new opportunities for them to fall in love reading. Amazon Kids+ is available on Kindle Kids and includes:

  • Latest hits and award-winners Explore popular titles like Divergent, Artemis Fowl, Diary of a Wimpy Child; Books from Series Like Big Nate, Percy Jackson, Enchanted Forest Chronicles, Harry Potter; and titles that have won the Newbery Medal, Coretta Scott King Award, Children’s Choice Award, and other awards, all in the Amazon Kids+ library.
  • Add to your library: Get instant access to new releases and bestsellers, plus over a million titles, each $2.99 or less to add even more stories to your child’s Kindle Kids library.
  • Switch between listening and readingBluetooth-enabled speakers and headphones with Audible are available for kids who prefer to listen to a book than read it. Amazon Kids+ has hundreds of Audible books available, including gaming and tween titles. Escape from the OverworldClassics like The Secret GardenAnd Peter PanAudible Originals and similar. Interview with the RobotAnd The Mystwick School of Musicraft.

Amazon Parent Dashboard for Kindle Kids gives parents complete control over setting reading and bedtimes. Parents and guardians can request books to be added to their library by children. Literacy tools such as Word Wise or Vocabulary Builder help with vocabulary enrichment and definitions. Kindle Kids is lightweight and easy to use, with kid-friendly features that last longer and a longer battery life.

The World’s Best eBook Store

All Kindle devices come with instant access to the world’s best eBook store, which includes:

  • A huge selection—Discover millions of books, including the latest best sellers on Amazon Charts and reading recommendations from the Amazon Book Review.
  • Kindle Unlimited—Get unlimited access to an ever-growing selection of over 2 million eBooks, thousands of audiobooks, and more. A limited-time offer: Kindle Unlimited will give you a free four month Kindle Unlimited membership.
  • Amazon Original Stories—Read or listen to binge-worthy short fiction and nonfiction from best-selling authors, acclaimed storytellers, and new voices including Dean Koontz, Mindy Kaling, Chimamanda Ngozi Adichie, Margaret Atwood, Taylor Jenkins Reid, and Andy Weir, all included at no additional cost for Prime and Kindle Unlimited members.
  • Diverse voices—Access a variety of stories from millions of self-published authors around the world with Kindle Direct Publishing.

Additionally, Prime members can read from a rotating selection of thousands of books, magazines, and more—at no additional cost to their Prime membership.

Design with sustainability in mind

The new Kindle and Kindle Kids have the Climate Pledge Friendly badge. This signifies that they are further reducing carbon emissions than previous generations. Both devices were carefully sourced and made with 90% recycled magnesium. We have made it possible for Amazon device packaging to be 100% recyclable by 2023. This is the first time that Kindle device packaging has ever been 100% recyclable in the U.S. Kindle accessory covers also follow suit with packaging made of 99% wood-based materials. Amazon continues to reduce its environmental impact by providing more sustainable options and decreasing waste. We are proud of our efforts with Kindle Kids and Kindle Kids.

Pricing and availability

The new Kindle will be available for $99.99 in 16GB storage and in Black or Denim colors. New fabric covers for Kindle are available in Black and Rose, Denim, Dark Emerald, and Denim.

Kindle Kids will be available for $119.99 in 16GB Black. Customers can choose from three child-friendly cover designs: Unicorn Valley, Space Whale, or Ocean Explorer. Every Kindle Kids device comes with a 2-year worry-free guarantee. Also, Amazon Kids+ is included for one year. This award-winning, all in-one kid-friendly content platform offers thousands of ad free books, games and videos. Amazon Kids+ offers access to thousands of age-appropriate titles on Kindle Kids. Amazon Kids+ automatically renews after one year, starting at $4.99 per month. You can cancel at any time. Both devices can be pre-ordered today http://www.amazon.com/kindle.

About Amazon

Amazon is guided primarily by four principles: customer obsession and not competitor focus; passion for innovation; commitment to operational excellence; long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Amazon has pioneered many innovative features such as 1-Click shopping and personalized recommendations, Prime Fulfillment by Amazon (AWS), Kindle Direct Publishing, Kindle Career Choice, Fire tablets. Fire TV, Amazon Echo. Alexa, Just Walk Out technology. Amazon Studios and The Climate Pledge. Visit amazon.com/about or follow @AmazonNews to find out more.

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