BEYBLADE Franchise launches a World Tour to Find the Ultimate BEYBLADE BUURST Master through National Tournaments, Leading to a Worldwide Event

Hasbro teams up with SUNRIGHTS INC., d-rights Inc. and TOMY Company, Ltd. on a quest to find the greatest <a href=BEYBLADE BURST Bladers from around the world at the BEYBLADE BURST World Championship held at Kidexpo in Paris, France on November 3, 2018. (Photo: Business Wire)” />

Hasbro teams up with SUNRIGHTS INC., d-rights Inc. and TOMY Company, Ltd. on a quest to find the greatest BEYBLADE BURST Bladers from around the world at the BEYBLADE BURST World Championship held at Kidexpo in Paris, France on November 3, 2018. (Photo: Business Wire)

PAWTUCKET, R.I.–This year, the legendary BEYBLADE franchise hits the global stage and invites Bladers to prepare for the ultimate battle event at the 2018 BEYBLADE BURST World Championship. Global entertainment and play company Hasbro, Inc. (NASDAQ.HAS) has teamed with d-rights Inc., SUNRIGHTS INC., and TOMY Company, Ltd. to search for the best BEYBLADE BURST bladers around the globe. They will then bring them together at the BEYBLADE BURST world championship, which will be held at Kidexpo, Paris, France, on November 3, 2018.

“We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

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BEYBLADE BURST EVOLUTION is the third generation of the BEYBLADE brand. This global phenomenon was created in Japan in 1999. The BEYBLADE BURST brand is still the most popular in battling, with over 10 million tops being sold in its third generation in more than 20 countries (within Hasbro territories). The BEYBLADE BURST Starter Pack was one of the hottest toys in 2017, according to NPD, the BEYBLADE BURST Starter Pack was the #1 item in the Action Figures & Accessories Super category in G9 based on total sales in 2017*. Bladers also enjoy digital battling on the BEYBLADE BURST app, which has seen over 300 million battles since its launch in Fall 2016.

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Bladers between the ages of 8 and 13 will be tested in a series BEYBLADE BURST tournaments. They then compete for the title BEYBLADE BURST Champion at the Paris head-to-head contest.

“BEYBLADE is a global phenomenon, earning a dedicated following of passionate and enthusiastic fans who enjoy the competition, strategy, skill and fun,” said Tom Warner, senior vice president of marketing at Hasbro, Inc. “We’re excited to bring our BEYBLADE fans from around the world together at the World Championship, and look forward to celebrating the competition as we search for the ultimate BEYBLADE BURST Master.”

“Our fans bring the BEYBLADE franchise to life, and we’re thrilled to host immersive, BEYBLADE BURST battles throughout the world for these amazing Bladers to showcase their skills,” says Kaz Soeda, managing director at SUNRIGHTS INC.

From March to September, there will be a series BEYBLADE BURST national championships across multiple countries where Bladers will compete to represent their country on a global stage. The BEYBLADE BURST World Championship will be held in Paris and the winners from each country will compete for glory to become the BEYBLADE BURST World Champions.

Bladers can practice their skills in preparation for the tournaments with Hasbro’s dynamic BEYBLADE BURST product line, featuring the new BEYBLADE BURST SWITCHSTRIKE tops which allow fans to switch up their striking powers and customize the course of battle. Fans can also download the BEYBLADE BURST App (available in both the App Store for Android and Google Play for iOS devices), and participate in over 300 million online battles. They can test out different top combinations in either head-to-head or multi-player tournament modes.

The BEYBLADE franchise was inspired by traditional Japanese battling tops called “Bei-Goma” and was originally created in 1999 by TOMY Company, Ltd. as a modern battling top system. SUNRIGHTS INC., the fast-growing New York based entertainment arm of Japanese production company d-rights Inc., handles the distribution of broadcast, non-toy merchandising and promotional rights for BEYBLADE BURST outside of Asia.

To learn more about the BEYBLADE BURST World Championship and the upcoming National events, please visit http://www.worldtour.beyblade.com. Fans can also stay updated on the latest BEYBLADE information on social media at FacebookYouTubeTwitter and Instagram.

Manufactured under license from TOMY Company, Ltd. ®*and/or TM* & © 2018 Hasbro. All Rights Reserved. TM & ® denote U.S. Trademarks. ©Hiro Morita, BBBProject, TV TOKYO

About Hasbro
Hasbro (NASDAQ:HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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About SUNRIGHTS INC.
SUNRIGHTS, INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. Learn more about us at http://sunrights-inc.com.

About d-rights Inc.
d-rights, Inc. is a key player in international production of animated content for families and children globally. It is recognized for brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK) who distributes popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece”, and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About TOMY Company, Ltd.
TOMY is a comprehensive toy and content company that produces a wide variety of products and characters for people of all ages and nationalities, and has more than 90 year of history since its founding. Generations of families have enjoyed our all-time favorites such as Plarail, Tomica, and Licca, and such toy lines as Beyblade and Transformers have become genuine global phenomena. As a 21st century toymaker TOMY will continue to make products which reflect the changing times as we fulfill our Corporate Mission which is to “create new value from play” for people all over the world.

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Contacts

Hasbro, Inc.
Nicole Agnello, 401-727-5947
Global Communications
[email protected]
or
Sunrights, Inc.
Natasha Khavin Gross, 646-284-9806
[email protected]

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