The licensing agreement will see Nikko Toys bring out a range based on the motorsports team’s  Ford Puma Hybrid Rally 1 car.

Nikko ToysA new licensing program has been announced and a deal made with the global motorsports organization M-SportTo bring its rally cars to toy aisle.

Cumbrian-based M-Sport was chosen to mastermind Ford’s assault on the FIA World Rally Championship, and Nikko Toys will be launching a new range with three assortments and scales of radio control cars in 2023.

All three assortments will feature M-Sport’s Ford Puma Hybrid Rally 1, bringing it into the hands of fans and aspiring racers around the world. Nikko is preparing for its 65th Anniversary with a flurry marketing activity and activation across many media platforms. This will allow them to launch 65 more years of original innovations as well as trusted performance in 2023.

Direct to Retail’s director Warwick Brenner said: “As M-Sport’s global licensing agency, we are thrilled to have brought together this high calibre partnership between powerhouse brands M-Sport and Nikko Toys. Both companies hold an unrivalled history and pedigree for success, innovation, and excitement. In 2023, RC fans around the world are going to be offered a range of M-Sport’s Ford Puma Hybrid Rally 1 ‘Current Generation’ cars including authentic rally inspired features to really rev up the category. We can’t wait.”

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Richard Millener (team principal at M-Sport Ford World Rally Team) added: “Nikko Toys is a globally recognisable name, and to have our Puma Rally1 Hybrid replicated by the team is something we are all extremely proud of. When I was a lot younger, my life revolved around radio-controlled cars; they provided so many hours of fun. To now see the cars I help to look after day to day manufactured by such an iconic brand is beyond exciting. I can’t wait to see the next generation of rally fans start their affiliation to M-Sport and the team by re-imagining WRC events of their own in their back gardens with a fantastic replica of our real-life cars.”

for more information, please contact Simon Juniper at [email protected]

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