TORONTO – Parents will have to have a hard conversation with their children. kidsThis weekend, we’ll explain why “Paw Patrol: The Movie” isn’t available to watch at home in Canada.
The highly anticipated children’s animatedfilm, based on the homegrown toy franchise and TV series, opened in Canadian theatres Fridaybut some of its marketing materials have encouragedkids to stay inside and stream the film on Paramount Plus.
That’s caused confusion with some families who’ve taken to social media to ask why the film isn’t available on the streaming platform in Canada, like it is in the United States, where the at-home streaming option also allows for repeat viewings.
The problem arises from complications around the film’s ownership, which varies by territory.
“Paw Patrol: The Movie”Elevation Pictures is the Canadian distributor, while Paramount Pictures, a Hollywood studio, handles the release for the US.
Paramount tried out different release models during the COVID-19 pandemic. “Paw Patrol”You can experiment with simultaneous streaming and theatrical releases.
As part of the rollout, social media accounts for Paw Patrol as well as Paramount Plus began to trumpet the film as having a streaming option, without noting that it’s only for U.S. viewers.
Paramount Plus representatives did not immediately respond to our request for comment.
Canadians have complained for years that it can be difficult to determine which streaming service has their favourite show or movie. However, it rarely affects Paw Patrol as a well-known Canadian brand.
The globally known franchise about a precocious boy and group of rescue dogsis owned by Toronto-based toy creator Spin Master, which has become a force in the children’s entertainment industry.
Paramount Plus is still trying hard to get off the ground on both side of the border.
After years of operating under the CBS All Access name, the streaming platform owned by ViacomCBS Inc. underwent a surface makeover with one of Hollywood’s most recognizable logos to help it stand out in the streaming wars.
Paramount Plus is not a major competitor in a market dominated by only a few big players in Canada. Paramount Plus only houses a limited selection of older TV series and movies, along with a handful of exclusive new shows.
Paramount Plus made a bold move in the marketplace earlier in the summer by promising to launch several of its major movies on the platform after a limited run at theatres. In Canada, however, the plan hasn’t taken shape in the same way.
“A Quiet Place Part II” moved to Paramount Plus after a short theatrical window stateside, but in Canada, it was rerouted to make its debut on Amazon Prime Video, one of Paramount’s main competitors.
This report by The Canadian Press first appeared August 20, 2021.