The TOTY Awards will be presented on September 20ThIn Dallas, TXUnveil the 17 Category Award Winners

NEW YORK, Aug. 15, 2022 /PRNewswire/ — A magical crystal ball, a giant pyramid climbing tower, and the most diverse assortment of dolls ever are among the 122 innovative finalists for this September’s Toy of the Year (TOTY) Awards. Long-cherished event. The Toy Foundation’s(TTF-TOTY Awards) Recognize the contributions of the toy and game industry to children in need and celebrate creativity

To celebrate the new fall timeline, the TOTY Awards will recognize the top toys, licenses, and games from the past two year across 17 categories of entertainment in time for this holiday season. The following finalists were selected by a panel made up of journalists, academics and retailers. Now it’s up for the voters to choose the winners.

All are invited to come and see ToyAwards.orgVote for your favorites in each category by clicking here September 2, 2022. The TOTY Awards will announce category winners. These winners were determined by votes from Toy Association members and retailers. September 20, 2022Opening day of The Toy Association’s Dallas Market Center 2023 Preview & 2022 Holiday Market.

The Toy of the year and People’s Choice award winners for the overall category will be announced November 21, 2022The holidays are a time of excitement and joy, thanks to these new features. Voting for People’s Choice Award, which is decided solely by online consumer votes will continue to be open. November 11, 2022. A panel of expert judges will decide the Toy of the Year.

“The finalists are marvelous examples of innovation and imagination to deliver the power of play to children and adults alike,” Pamela MastrotaThe Toy Foundation’s executive director is. “While the TOTY Awards spotlight the best of the best in toys, it’s heartening that our toy family chooses this platform to unite behind the TTF’s core program areas. Thanks to your collective support, we’re able to deliver millions of toys to disadvantaged youth, improve pediatric care in under-resourced communities, and help attract diverse talent to the industry.”

TTF’s TOTY Awards are a key fundraiser to help fund its year-round philanthropic efforts to provide the comfort, joy, extraordinary physical, emotional and educational benefits of play for children in need. All event proceeds, including TOTY nomin fees, benefit TTF’s initiatives, which include the Children’s Hospital Play Grants program that brings the healing power to children in hospitals; Diversity, Equity, and Inclusive program to reach all communities through play; and The Toy Bank program that provides the comfort and security to children around the globe. The TOTY celebration will highlight each program area and show the impact of play for children in need. It will also offer the opportunity to donate and help further its mission.

Finalists in TOTY
Images available at

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Toys that depict a fictional person or character are intended for active, imaginative and narrative-based playing.

  • DC Comics Batman 12” Wingsuit Action Figure from Spin Master
  • Gigabots energy cores by BlipToys
  • Heroes of Goo Jit Zu Goo Shifters – Moose Toys LLC
  • Mattel, Inc. Jurassic World Dominion Super Colossal Giganotosaurs
  • WOW! Jurassic World Real FX Baby Blue Stuff
  • Star Wars L0-59 Animatronic Droid (Lola), Hasbro, Inc.
  • Transformers: Bumblebee Cyberverse Adventures Dinobots Unify Smash Changer Optimus Prime from Hasbro, Inc.


Toys that are part of a set can be collected in multiples. This includes novelty toys, miniatures of existing lines, licensed collectibles and so on.

  • 5 Surprise Disney Mini Brands Series 1, ZURU, Inc.
  • Crayola Happy64th Birthday Crayons from Crayola, LLC
  • Disney Kingdomania: Series 1 – Game Ball by Funko Inc.
  • Harry Potter Playing Cards by theory11
  • LEGO® Minifigures The Muppets by LEGO Systems, Inc.
  • Magic Mixies Magic Mixlings – Moose Toys LLC
  • Pop It! Pets by Buffalo Games Inc.


Toys that focus on building as the primary play mode.

  • Candy Vending Machine – Super Stunts & Tricks from Thames & Kosmos LLC
  • LEGO® City Rocket Launch Center by LEGO Systems, Inc.
  • LEGO® MARVEL I am Groot by LEGO Systems, Inc.
  • Logical Master Builder blocks by HABA
  • Magna-Tiles® Dino World XL 50-Piece Set by Magna-Tiles®
  • Trendformer Limited, PIXIO-8800
  • Snap Circuits: MyHome Plus By ELENCO


Toys that allow children to create and/or modify their own toys.

  • 3Doodler Start+ Maker bundle by 3Doodler
  • Creativity in Kids Build and Grow Tree House by Faber–Castell USACreativity for Kids
  • Magic Mixies Magical Crystal Ball from Moose Toys LLC
  • Magna-Tiles® Forest Animals 25-Piece Set by Magna-Tiles®
  • Rainbow Loom Loomi/Pals Mega Combo from Rainbow Loom
  • smART sketcher® GO! FlyCatcher Inc
  • ZipLinx Triple Tower Blast by BlipToys


Toys that include baby, toddler and fashion dolls.

  • Black Panther: Wakanda Forever Fresh Fierce collection by The Fresh Dolls from World of EPI Company
  • Disney Junior Alice’sWonderland Bakery Alice Doll & Magical Oven – Just Play
  • Global Kidizen Doll Collection – For Purpose Children
  • Healthy Roots Dolls Curlfriends’ Club by Healthy Roots
  • Miniland Baby Doll Caucasian Female with Down Syndrome, Glasses from Miniland
  • My Avastars by WOWWee
  • Naturalistas Fashion dolls by Purpose Toys


Games for families and kids (ages 0-14), such as board, card and electronic games, and puzzles. Excludes app and video games.

  • Catch the Moon by Thames & Kosmos LLC
  • Hasbro, Inc. Connect 4 Spin Game
  • Exploding Kittens Inc.
  • Pokémon Trading Card Game: Pokémon GO Elite Trainer Box by The Pokémon Company International
  • Ravensburger – Star Wars Villainous
  • T.A.P.E.S. T.A.P.E.S. by Hog Wild, LLC
  • PlayShifu Tacto Doctor


Toys and Games primarily for grown ups/kids. This includes party games and board games, collectibles, arts, crafts, and other games. These toys are often fuelled by fandoms, social networking, and adult humor. “adult toys”Neither sexual or gender-specific.

  • AirTitansJurassic World Massive Attack T-Rex R/C – JAKKSPacific
  • Barbie Signature Queen Elizabeth II Platinum Jubilee Doll from Mattel, Inc.
  • Cal Kestis Legacy Lightsaber Help by Disney Global Product Creation
  • Fisher-Price® Little People Collector Ted LassoMattel, Inc.
  • Flyer L885 Electric Bike from Radio Flyer Inc.
  • Funko Inc.: Jurassic World: The Legacy of Isla Nublar
  • LEGO®Ideas The Office by LEGO Systems, Inc.
  • Lite-Brite Wall Art Pops Wow! Edition by Basic Fun
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Toys for ages 0-3 (0-18 month infant/18 months-3 year toddler).

  • 100 Things You Should DoLeapFrog
  • The Manhattan Toy Company Celestial Star Explorer
  • CoComelon Ultimate Education Adventure Bus by Only Play
  • Skip Hop – Explore & Grow Along 4-In-1 Activity Walker
  • Level Up Gaming ChairVTech
  • SmartMax My First Hide and Find by Smart Toys and Games, Inc.
  • The Lovevery Play Kits
  • Melissa & Doug, LLC Wooden Shape Sorting Grocery Car


Character or property that has achieved success in spreading its brand through the marketing and development of products made from intellectual property.

  • Barbie – 60th Dreamhouse Anniversary by Mattel, Inc.
  • Bluey by BBC Studios
  • Moonbug Entertainment – CoComelon
  • Gabby’s Dollhouse, Universal Brand Development
  • Universal Brand Development – Jurassic World Dominion
  • Pokémon by The Pokémon Company International
  • Jazwares Squishmallows


Toys that are designed for outdoor play.

  • CLYDO Football by Blue Orange Games
  • Eezy Peezy Mega Pyramid Climber by Toy Monster
  • FOAMOFoam Machine by MGA Entertainment
  • Föm Mania® Fömilator by Little Kids, Inc.
  • KidKraft Hideout Hollow Climber by KidKraft
  • Rollplay FLEX Cart by Rollplay
  • Twister SPLASH by WowWee


Toys made to work together to create an action or event.

  • Barbie Dreamhouse by Mattel, Inc.
  • L.O.L. Surprise! O.M.G. MGA Entertainment presents House of Surprises
  • LEGO® Super MarioAdventures with Peach Starter Course from LEGO Systems, Inc.
  • Play-Doh Ultimate Ice Cream Truck Playset from Hasbro, Inc.
  • PLAYMOBIL Wiltopia Animal Care Station by Playmobil U.S.A. Inc.
  • Superspace by Everplay Labs
  • Wooden Café Barista Coffee Shop by Melissa & Doug, LLC


Toys made out of fabric and filled with cotton, or a similar filling.

  • Jazwares 16-inch Squishmallows
  • Dance & Play by Moose Toys LLC
  • DJ Beat BoxerVTech
  • FurReal Cinnamon the Pony, by Hasbro, Inc.
  • Hugimals by HugimalsWorld
  • Little Live Pets Mama Surprise from Moose Toys LLC
  • My Pal Scout Smarty PawsLeapFrog
  • National Geographic Kids Chimp Car & Nurture by Just Play


Toys for children ages 3 and up

  • Big Big Baby by Hunter Products
  • Clean Sweep Learning CaddyLeapFrog
  • Crayola Color & Erase Resuable mat by Crayola, LLC
  • Disney Junior Mickey Mouse Funhouse Treasure Adventure Pirate Ship from Just Play
  • Imaginext® Jurassic World Mega Stomp & Rumble Giga DinoMattel, Inc.
  • Little Tikes Learn & Have Fun Look & Learn WindowMGA Entertainment
  • Peppa Pig Toniebox Starter Set by tonies® USA


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Toys that can be ridden outdoors such as motorized vehicles and bicycles, scooters and wagons.

  • Radio Flyer Inc. Cyberquad for Children
  • Flybar Bumper Cars, XL Flybar
  • John Deere Johnny Tractor ride-on by TOMYInternational, Inc.
  • Little Tikes Ice Cream Cozy TruckMGA Entertainment
  • Mario Kart24V Ride On Racer by JAKKS Pacific
  • Rollplay Nighthawk Storm by Rolleplay
  • Viro Rides Café Racer by MGA Entertainment


Toys manufactured by independent retailers, such as neighborhood toy shops, museum shops, vacation destinations, and similar venues, or in limited quantities online.

  • Ann Williams CraftPlayMonster Group LLC offers a variety of Nature Scavenger Hunt Potions
  • Abacus brands presents Professor Maxwell’s VR Dinosaurs
  • Replogle Globe 4 Children by Replogle Globes Inc.
  • Snap Circuits: Green Energy from ELENCO
  • Hape Super Cityscape Transport Bucket set
  • Where’s Squeaky? Blue Orange Games
  • WindBots: 6-in-1 Wind Power Machine Kit by Thames & Kosmos LLC


Toys that encourage children’s development, strengthening, and integration of skills across science and technology, engineering, art, and mathematics.

  • Bill Nye’sVR Science Kit from Abacus Brands
  • CrunchLabs Disc Launcher: Build Box Subscription Mark Rober
  • Cody BlockQUBS
  • CONNETIX Mega Pack of Pastel 212pc – CONNETIX
  • GraviTrax PRO: Giant Set from Ravensburger
  • Snap Circuits Junior by ELENCO
  • STEM Explorers BrainometryLearning Resources Inc.


Toy cars and trucks, trains, and other vehicle in all scales, even R/C.

  • Klutz LEGO: Race Cars from Scholastic Inc.
  • LEGO® Technic McLaren Formula 1LEGO Systems, Inc. Race Car
  • Mega Chomp R/C shark by Skyrocket Toys
  • Snap Circuits: Code Journey with ELENCO
  • Sonic the Hedgehog 2 Sonic Speed R/C By JAKKS Pacific
  • Switcheroo Coding TeamLearning Resources Inc.
  • McFarlane Toys’ Joker Dragon DC MULTIVERSE Vehicle

Visit this site for more information on the selection and voting process for the TOTY Awards.

The Toy Foundation is a 501c3 children’s charity. Its mission is to provide philanthropic assistance and the vital commodity play to children and their families across the nation and around the world. TTF’s donations are the result of the charitable work of TTF and toy industry. TTF provided $360K cash grants to nearly 4,000,000 children who were severely affected by the pandemic. TTF’s Toy Bank has donated $225 million worth of toys to 26 million children in need since 2003. This includes children living with severe illness, experiencing temporary foster care placements, dealing with domestic violence, or dealing with natural catastrophes. TTF is expanding its grant funding for children’s hospitals in order to encourage healing through play, foster diversity and build a talent pipeline for the toy industry.

SOURCE The Toy Foundation

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