Long Island kids are enjoying the joy of popping bubble-wrap. They have a new trend: fidget toys that allow them to pop-pop-pop endlessly.

“My daughter has been obsessed with them for a month; I think she saw them on YouTube,”Jaime Olivieri, 41 years old, from Babylon, works as a mortgage broker. She says that her fourth-grade daughter Gianna is 9. “It seems to be the hot thing all these kids are talking about and asking for.”

Catalina Gavidia (9) of Westbury has several popping fidget toys. Credit: Adriana Gavidia

Catalina Gavidia (9) is a fourth-grader from Westbury. She already owns several and says “everybody”Bring them to school “A lot of people think it’s satisfying and fun to do,”She spoke of the bubble popping. “You can just keep popping them until you get bored.”

The toys come in different sizes, from miniatures to the size of an adult’s hand to bigger, and range in price from $4 to $12. You can also find them in different shapes and colors. They come in basic circles that look like an Eggo waffle or rocket ships. Some even combine two trends — making the popping toy in the shape of a character from the popular online video game “Among Us.”Kids can play games with them and trade them with their friends. They can also make TikTok videos together.


Bubble Wrap is not permanent and can be pushed from one side to another. One side will pop louder than the other. “Pop it, flip it. Pop it, flip it,”Corey Glassberg is co-owner of Top Trenz, a Ronkonkoma-based company that offers retailers a variety Pop Fidgety products, including glow in the dark and tie-dyed options.

Sisters Eva, 9, and Brooke, 7, Inzerillo of Nesconset love...

Brooke, 7 and Eva, 9 years old, love to play with their fidget toys. Credit: Alyssa Inzerillo

Local stores are selling out of these items, according to Michael Timko of Fun Stuff Toys, Seaford. “All of a sudden it just exploded. As soon as we get them in, they go,”Timko said. “If I get 50 in, 50 sell. If I get 100 in, 100 sell.”

The popping toys are just the latest iteration of fidget toy, joining other items such as fidget spinners and squishy toys in kids’ ever-expanding collections, users say; fidget spinners were all the rage during Easter season of 2017, and the popping toys made their way into Easter baskets this year. “Personally, I don’t understand it myself,”Brian Cohen, owner Sugar Crazy, Plainview, states that most customers are between 7-12 years old. “It’s all these fidgeting things.”

Kristin Maguire of Melville teaches third grade in Queens. “All of my students bring them to the classroom,”She said. She’s tried the popping one herself. “It’s addicting. I can see why the kids like it.” Maguire’s sixth-grade daughter, Mckenzie, 11, has been lobbying for one.


Popping toys are the modern equivalent of clicking the top of a pen or spinning a paperclip to release stress, says AlyssaInzerillo, 41, a speech therapist from Nesconset. “I play with it. It’s very cathartic.”

Eva, Eva’s daughter, is a third grader. “the silicone buttons feel nice on your fingers. It’s very soothing and calming.”Brooke, Brooke’s sister, is a second-grader. Brooke says she enjoys playing with the fidget toys while on the bus and during recess.

Ilana Eichinger (36), a marketing specialist, purchased 40 key chain versions toy for her son Elijah. Elijah has a larger version that looks like a game controller.

Nicole Johnson, 36, a Levittown hairdresser got a unicorn for Riley, 7-year-old, who is a first grader. “I think it’s another fad. It’ll be hot for a few minutes,”She says, “and then there will be something new.”

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